BBC ONE IMAGINE...
+ BBC ONE
imagine... Mark Newson - Urban spaceman
Broadcast on BBC One - Tuesday 4 March 2008 - 10.35 - 11.25pm
I was originally commissioned to produce the graphic elements to be used during the title sequence, but the BBC director was so impressed with the quality of the work that the animations were built into the edit of the entire production.
The Imagine profile explores the work of acclaimed industrial designer Marc Newson.
+ Mar 2008
DARREN SHAN - DEMONATA
+ A trailer for a new horror book by the best selling author Darren Shan that was posted on you tube using viral marketing tactics to raise awareness of the book before its release.
+ Using viral marketing tactics, the book trailer was posted on you tube to raise awareness of the book and heighten anticipation of what the book might be called.
There was a great response to the video for the fans on you tube, leaving comments and raising debates about the book and ultimatly achieving it's online potential.
+ Property of Naked Penguin boy Ltd and Harper Collins Publishers..
+ Sept 2007
NORTHERN EXPOSURE 2010
+ An online Introduction video to the RAF sponsored Polar Expedition to the North Pole in 2010.
This project is also sponsored by the House of Lords and HRH Queen Elizabeth II
+ Feb 2008
HOLLYS COFFEE
+ Brief - Create seasonal campaigns for a coffee shop brand throughout 2010
+ 'Hollys Coffee' Re brand - to re brand the Korean coffee shop brand to the UK coffee market.
A revolutionary approach to the original brand identity
Presented using vertical writing, inspired by the East Asian scripts of China, Japan and Korea.
Implemented a hand drawn aesthetic to create a more personal relationship with the customers.
A master logo implemented throughout the brand, as well as four seasonal logos to be used throughout the seasonal advertising campaign.
+ Aug 2008
+ Hollys coffee seasonal campaign
+ 'The Quest for the Holly Bean'
'The four Guardians of the four elements are summoned from the four corners of the world on the 'Quest for the Holly bean'.
They must each embark on an epic journey to unite the elements in order to create the perfect coffee bean and give it to the mortals for their use.'
+ Four interactive book websites that use the brand concept of the four elements through Alchemic symbols and four ancient books that tell the story of ‘The Quest for the Holly Bean’as well as giving viewers more information about the Hollys brand.
The online presence of the brand campaign would add value to the overall brand experience throughout the four seasons.
COFFEE REPUBLIC
+ 'Coffee Republic' Re brand - An evolutionary approach to the Coffee Republic brand.
'The heart of YOUR city'
Using the concept of 'Republic' we aim to get the customers involved with the brand and make them feel part of the brand experience by communicating directly to them using the concept of it being at the heart of their city.
+ Includes a series of seasonal identities to communicate the message of being at the heart of your city through the four seasons.
+ Jul 2008
+ This promotional video consists of typographic's using every item from the Coffee Republic menu to form buildings that ultimately create an entire city scape.
The video communicates that Coffee Republic is present throughout the city but it's Coffee shops are at the heart of it all.
This is one of four videos that will run throughout the season campaigns.
+ A mobile phone application that instantly communicates with customers through push technology, supplying them with a wide range of information that will increase their brand experience through the four seasons.
As customers enter the vicinity of any Coffee Republic store in the UK, their mobile devices will be prompted too download and install the application.
Push technology will communicate with customers like never before; supplying them with the latest news and events, special offers and store finder ( using GPS-powered maps) to add greater value to their Coffee Republic experience.
MA WEBSITE ONE
+ Using the theory of alchemy we decided to use raw materials such as fabric and cardboard to turn them into something new and innovative.
We made the university buildings out of the raw materials and photographed them in order to create the digital environment that would form our website.
This created a unique online environment as well as a unique online experience.
This idea represents the creative people studying at the university and the innovative work and ideas that they produce.
The choice of a cardboard or fabric 'skin' within the website also caters for graphic design and fashion students.
+ Feb 2008
MA WEBSITE TWO
+ To personalize your experience you are able to select a male or a female 'skin'
when entering the website.
The entire website is navigated using a set of hands from a birds eye perspective to increase the personal experience of the user.
The desk environment also represents a students place of work or study.
This website uses keyboard navigation and would be beneficial to the new forms of handheld devices that use keypads and are able to connect to the Internet.
+ Mar 2008
LEUKAEMIA AWARENESS
+ Leukaemia Awareness is a fictional charity that aims to raise awareness of Leukaemia and the effects it has on the entire family. It aims to help the children suffering from the illness as well as offering support and guidance to the families that have to cope with it.
+ Leukaemia Awareness Identity
Leukaemia means “white” and “blood” so we decided to use a white button with red thread to represent our campaign.
This become the symbol for our campaign and was developed into a campaign identity .
There is also a hand drawn version to communicate more effectively with our younger audience and be used for advertising purposes.
+ May 2008
+ Leukaemia Awareness Online Video
This video tells the story from the perspective of a little girl who's younger brother has been diagnosed with leukaemia, leaving her sad and alone.
This video aims to raise awareness of the families that have to cope with a child suffering from leukaemia.
+ Leukaemia Awareness website
This website is a direct response to the online video introduction, enabling the viewer to interact and literally travel into the child's drawing.
+ Behind the bedroom door is a series of children's books that tells the story of a little boy and his teddy bear on a journey to distant worlds to find 'Teddy's' missing button eye.
Inspired by the psychological process of 'escapism', these short stories are told through the imagination of a little boy that is bed ridden, suffering from Leukaemia and wishes to get better.
Snowflake mountain is one of five short stories in the collection.
100% of all profits made from the story books will go directly to Leukaemia Awareness.
BRUT REBRAND
+ We wanted to bring back the glory days of Brut in the 1970's in which Henry cooper and Kevin keegan told men to 'Splash is all over'.
We therefore decided to 'splash it all over again' and using the concept of 'splash', created a refreshing new identity for the brand.
+ Dec 2007
DEFY BY BRUT
+ Now that we have targeted our audience of the traditional man's man throughout the re-brand of Brut, we wanted to broaden our target audience towards today's modern man, sometimes referred to as the metrosexual male.
With this idea in mind we created Defy, a collection of male cosmetics made exclusively for men.
To stay true to the Brut brand (that it is associated with) we wanted the identity to remain masculine, and with it's tag line 'He who dares...' it challenges men to try male cosmetics, on a mission to change a very stereotyped view.
+ Dec 2007
+ The selection of male cosmetics include an eye pen, eye brightener, lip conditioner, anti-shine and cover up.
We wanted to create a series of masculine looking products to encourage men to buy them. The packaging are made from metal and are based around the engine parts of a Harley Davidson motorbike.
+ To relate to the metal packaging of the Defy products and the idea of splash used throughout the Brut campaign, we decided to use the idea of liquid metal or mercury throughout the advertising of Defy.
The tag line of 'He who dares...' is also present to challenge men to try the products.
+ The Brut salon would be a great opportunity to bring both of the brands together and expand the Brut brand even further.
This salon would be exclusively for men only, and offer specialist treatments as well as selling the range of Defy products.
